Black History Month has been recognized in the United States annually since 1976. It began in 1925 when Carter G. Woodson and the Association for the Study of Negro Life and History (ASNLH) dedicated a week in February to remember and honor African American history and culture. Since then, Negro History Week has grown to span an entire month of celebrations that span all sectors of society– even sports.
The NBA continues to put forth a cross-cutting tribute to this month’s cultural celebrations, from league initiatives, team efforts and player-driven events. Even big brands like Nike have joined the celebration. This year, Nike released MLK Day shoes in each of the lines of superstar athletes Kevin Durant, Kobe Bryant and Lebron James featuring Nike’s Black History Month print to kick off February’s celebration of black history and culture.
Read my full article on SportsNetworker.com here.
Social Catalysis 